Under the circumstances, I'd send a lesser product to more people. It will not seem like a lesser product to them, as their next lesser alternative is probably nothing at all. Also, given that they probably haven't had any for some time, a lesser product will taste just great. That said, I wouldn't send them a truly cheap product, but I'd rather see 30 soldiers thoroughly enjoying a good cigar than 10 enjoying a much better one just a little bit more.
But that's me. One thing I think is great about AnySoldier is that it gives us supporters total flexibility to send what we are inclined to send. When I send cheap sheets, I always say that I hope another supporter will send some nicer ones, but...just in case, here are some that are at least serviceable. And even if they get some nicer ones, they may not get enough for everyone, and, even then, it will probably be nice to have spare set for laundry day. I think among all of us we probably send them a nice mix of things, some just basicallly useful, and others more of a luxury.